Posted February 7, 2022
One of the lessons this ongoing pandemic taught us is that it pays to be prepared and to be adaptable.
Learning from the first year of the pandemic, Torre Lorenzo Development Corp. (TLDC) quickly pivoted with a strong marketing and sales thrust that is in step with changing consumer practices and preferences. With the safety and convenience of clients as its priority, customer processes were streamlined through its one-stop Account Management 1Point. From customer service and collection to documentation and turnover of units, clients need only one contact touchpoint for all their needs.
These efforts and measures enabled TLDC to navigate 2021 well and to stay on track with its planned projects and scheduled turnovers despite the continued disruptions caused by COVID-19.
The year 2021 saw the launch of Tierra Lorenzo Lipa's Tower 2, an affirmation of TLDC’s commitment to invest in emerging growth hubs outside the National Capital Region.
Following the success of the first Tierra Lorenzo Lipa tower, the second high-rise will also feature thoughtfully designed units and amenities catering to young investors as well as out-of-towners looking for a home base in thriving Lipa City. These two residential towers are located within TLDC’s premium mixed-use lifestyle development in Batangas, which is near the STAR Tollway, educational institutions such as De La Salle Lipa, and essential shops in SM City Lipa and Robinsons Lipa.
On target turnovers
Residential high-rises 3Torre Lorenzo and The Residences at Torre Lorenzo Malate also met their scheduled turnovers in 2021.
The property developer’s fourth premium university residential project in the area, 3Torre Lorenzo is located along P. Ocampo St., ready to cater to students of De La Salle Univerty, College of St. Benilde and St. Scholastica’s College. It also makes for an ideal home—and investment—for young professionals in search of a home in the city, with its accessibility to both Taft Avenue and Makati’s central business district.
The Residences at Torre Lorenzo Malate, meanwhile, is part of TLDC’s first mixed-use project in the heart of historic Manila. It is within walking distance to some of the country’s premier educational and health institutions such as University of the Philippines Manila, St. Paul University Manila, Philippine Women’s University, Philippine General Hospital, Manila Doctors Hospital and Medical Center Manila.
Torre Lorenzo Malate will also house a serviced residences component, The Suites and lyf. TLDC has partnered with international lodging operator The Ascott Ltd., bringing together the property developer’s signature quality and the world-class, hotel-like services of Ascott.
Meanwhile, the pioneer in student residences also topped off Torre Lorenzo Loyola in Katipunan, Quezon City. The 35-story residential high-rise is situated across the main road from Ateneo de Manila University and a short ride away from Miriam College and the University of the Philippines Diliman. Aside from top educational institutions, Torre Lorenzo Loyola places one near key establishments in the area as well.
This year, TLDC will continue to work towards its vision of elevating customers’ living experiences through its new projects in the pipeline.
The property developer is set to unveil yet another premium residence in Manila that is in close proximity to a thriving university district as well as medical facilities and essential shops and services.
Plans are also underway in building South Luzon’s first internationally branded hotel, Dusit Princess. A collaboration between TLDC and global hospitality brand Dusit International, the 149-room hotel will rise at the mixed-use complex that is Tierra Lorenzo Lipa in Batangas.
Tierra Lorenzo Davao is also being prepared for expansion this 2022. It will soon include office and commercial spaces, a first for TLDC in Mindanao. Dusit Thani Lubi Plantation Resort, TLDC’s flagship leisure project in the Davao Gulf, will be adding to its cluster of villas. The development is envisioned to accommodate the rebound of tourism in the Mindanao region.