Torre Lorenzo Development Corporation (TLDC) has partnered with lodging owner and operator, The Ascott Limited (Ascott), for lyf Malate Manila to be located within Torre Lorenzo Malate, one of TLDC’s mixed-use developments in Metro Manila. Torre Lorenzo Malate will have private residential units, which will be managed and maintained by TLDC, as well as serviced residences, which will be managed by Ascott upon completion.
The partnership was finalized with a management contract signing event on September 16, 2019 in the Ascott Makati, where TLDC’s Chief Executive Officer, Tomas P. Lorenzo, and Ascott’s Country General Manager, Daniel Wee, signed the terms of their agreement.
lyf is Ascott’s new coliving brand designed and managed by millennials for millennials and the millennial-minded. lyf (pronounced ‘life’) signifies a new way of living and collaborating as a community, connecting guests with fellow travellers and change-makers such as technopreneurs, start-ups as well as creative professionals from the music, media and fashion industries.
lyf properties enable guests to ‘Live Your Freedom’ in a dynamic environment and will provide flexible communal spaces that facilitate collaboration, community building and social activities among its guests. The social kitchen and pantry can be a networking spot while the coworking lounge can double up as a space for activities. Social programmes will be held weekly to foster a new way of community living, building connections and being inspired by the exchange of ideas. The lyf properties are designed to cater to both long and short stays.
lyf Malate Manila is the first collaboration of TLDC and Ascott. The vision for the property is to evoke the same spirit of dynamism and change that Malate saw in its heyday. Together with lyf Malate Manila, Torre Lorenzo Malate aims to co-create living experiences with its residents, echoing communes and collectives of decades past. The property is meant to service the student population of Manila, as it is situated near the University of the Philippines School of Medicine and Philippine General Hospital, as well as live up to one of lyf’s goals to connect guests with fellow travelers.
TLDC started its journey as a developer of premium university residences, focusing on the varied needs of the growing student population. Since the establishment of 1Torre Lorenzo in Taft, TLDC has also taken the leap to becoming a full-scale property developer, with their mixed-use properties in Davao recently inaugurated.
The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 170 cities across over 30 countries in Asia Pacific, Europe, the Middle East, Africa and the USA. The company’s serviced residence and hotel brands include Ascott, Citadines, Citadines Connect, Somerset, Quest, The Crest Collection, lyf, Préférence, Vertu, Harris, Fox, Yello and POP!.
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