PROACTIVE PROPERTY MANAGEMENT KEY TO COVID RESPONSE
Torre Lorenzo Development Corporation (TLDC) Chief Executive Officer Tomas Lorenzo, along with other real estate industry leaders, recently shared insights and strategies on how the sector is adapting to the pandemic in a recent webinar conducted by Lamudi.
While the pandemic has caused widespread disruption in business and public life, Lorenzo said that the real estate industry, and TLDC in particular, has strongly responded through proactive property management to ensure the safety and security of residents.
“The quality of property management is poised to be a key consideration for many property seekers after the pandemic,” Lorenzo said, echoing the view of the panel that moving forward, many investors and the public at large will now be more conscious of safety and security protocols when choosing where to live.
For TLDC, Lorenzo shared that it has only strengthened an already stringent set of property management protocols in order to protect residents in its properties. Among the many initiatives the Torre Lorenzo Property Management Corporation (TLPMC) has implemented include increased sanitation frequency across all properties’ foyers, elevators, and common areas; installation of alcohols and automated sanitizers; as well as designation of shoe bath stations for guests and residents in entrances for footwear disinfection.
All TLDC properties now also observe strict physical distancing in elevators through minimized elevator traffic and installation of floor markers in elevator cars.
Lorenzo further highlighted the resilience of TLDC as well as the industry as a platform for optimism for buyers and developers alike. “Our first big real estate project was launched 23 years ago, and since then we have survived several crises, like the 1997 and 2009 world financial meltdowns, earthquakes, volcanic eruptions, peace and order problems, and even pandemics like SARS in 2003 and H1N1,” Lorenzo added.
History has shown that the industry and the economy have always bounced back after every challenge, and real estate companies can only grow and improve from the current situation. To Lorenzo and the other panelists, the quality of property management is poised to be a key consideration for many property seekers after the pandemic.
To keep warm connections with prospective buyers as well as sustain brand visibility, Lorenzo shared that TLDC has kept its strong customer-focused thrust. Lorenzo also mentioned that TLDC’s contact center and digital channels remain open for any concerns or inquiries.
In the end, Lorenzo highlighted that investing in real estate is always for the long term. “Astute buyers and investors will see this lockdown as an opportunity rather than a problem,” he said, adding that property seekers would do well to use the quarantine to conduct research on their real estate investment prospects.
“Look at location, track record, quality, and value for money,” Lorenzo said, urging prospective investors to know what they need versus what they want.
The webinar, titled Strategizing Real Estate Marketing: An Industry Response to Covid-19, aired last April 22 on Lamudi’s Facebook page.